Why Do Indians…? – The Book

Why Do Indians…?

A Contemporary Perspective On Inscrutable Indian Ways


The world relishes beef; Indians ban it.
The world thinks Cricket is just a game; for Indians it is a religion.
The world cannot comprehend arranged marriage; for Indians it is still a way of life.

Ever wondered WHY?

While interacting with curious non-indian friends, I had to ponder about it. The result is five honestly humorous semi-fictional stories that you can relate to.

Vivek Vaidya is a management consultant by profession, appears on major TV Channels like BBC, CNBC, Bloomberg, Al Jazeera, ET Now, Channel News Asia as Automotive Expert, delivers keynote speeches on diverse topics across the world but is a blogger at heart. He blogs on everyday happenings to bring out hidden perspectives that are invisible in foresight but obvious in hindsight. Buoyed by his response to a blog about inscrutable Indian habits and practices, he decided to write a book about it. The book blends entertaining anecdotal perspectives coupled with insights arising out of being a global Indian. This book has already received excellent response in pre-publishing phase by way of forewords from opinion makers and rave reviews from friends

“Why Do Indians…?” is the book that is likely to make you laugh, entertain, be sensitive and introspect at the same time.

Enjoy his maiden venture in the world of books!!


Order Paperbacks ONLINE at

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EBooks available to buy and download at



Book Introduction Playlist

Why Do Indians…? on Channel News Asia

Why Do Indians…? on Radio Masti 96.3FM

Why Do Indians…? on Subah ki Chai Season 4 Finale Episode on COLORS Television

Book Publication Videos

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