Songs were inherited from musical dramas, fair enough. But now, after 99 years why are they still integral part of Indian movies? Most of the urban customers also watch English movies and also appreciate them. Then why their taste is so different between Indian movies and English movies. The question is would we ever see commercially successful Indian movies?
My answer is NO.
Firstly, songs which started off as an add-on to the story, have now become integral part of the movies. The story warps around the music, story moves ahead thru songs. Hit songs is one of the essential ingredients of a hit film. There are some actors like Shah Rukh Khan , who owe their success to hit songs.
Secondly, songs don’t just stay on silver screen. They are omnipresent. Music channels live and breathe because of them. They make traffic jams bearable, long drives enjoyable. Boring ring tones have given way to personalised songs for the callers. Pubs and discos dance to their tunes. School entertainment programs or family functions are incomplete without them.
Lastly, songs are an integral part of the revenue streams of Indian movies. They generate about 10-12% revenues for the movies. The song rights are sold even before movie is produced. They are the teasers for upcoming movies. …and what can they do to upcoming movies… Well ask Dhanush who viral-ed the Kolavari. This song recording video of upcoming movie went viral and millions of netizens saw it minutes after release. Movie is yet to be released but the singer and actor Dhanush is not only a celebrity but also considered the most successful viral marketer. He addressed IIM students about key success factors of successful viral marketing… All before release of the movie.
How could you have Indian movies without such a great business proposition? Or form of entertainment that creates super-stars? Or plays an integral role of people’s lives?
(This rounds up the movie-series. Coming up next Food-series. Why are so many Indians Vegetarians? Why they don’t eat beef? etc)
Read extended short story version of Why Do Indians blogs with a few more interesting indian inscrutable ways in Why Do Indians..? – The Book